About Us


Things 4 Bubs was established in 2012 by founder Caroline Africh after discovering a unique product abroad and realizing it’s potential in Australia. Fast forward 5 years and Things 4 Bubs is a thriving business supplying over 700 wholesale accounts nationally, including a combination of bricks and mortar retail stores, and a dedicated network of home-based consultants.

Things 4 Bubs has a keen interest in the baby sector and is currently the exclusive Australian distributor of Attipas baby shoes. Things 4 Bubs is also the global brand owner of Petit Bamboo luxury baby wear.


Things 4 Bubs is multi-award winning, including JPMA Innovation Award (2017), Mom’s Choice – Gold (2017), Ausmumpreneur Award (2014, 2016, 2017), My Child Excellence Award (2017/2018), and Peekaboo Design Award (2013).

Things 4 Bubs Founder Caroline Africh has also been featured in the media including Today Extra!,news.com.au, and Season 4 of Shark Tank Australia.

Have a unique product but don’t know where to start? Get in touch today and let’s do business.